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Mattel, Inc.

Mattel Barbie

Originally launched in 1959, Barbie was founded by businesswoman, inventor, and co-owner of Mattel, Ruth Handler as an opportunity for girls to play with dolls that allowed them a wider range of imaginative roles, in line with the range of toys available to boys at the time. From the early 1960s, Barbie has had over 200 careers to date. 


Source: 

barbie.mattel.com  (accessed: January 27, 2020).



Prepared by Aimee Hinds, University of Roehampton, aimee.hinds89@gmail.com


Records in database:

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Logo retrieved from Wikipedia, public domain (accessed: January 11, 2022).

Mattel, Inc.

Mattel Barbie

Originally launched in 1959, Barbie was founded by businesswoman, inventor, and co-owner of Mattel, Ruth Handler as an opportunity for girls to play with dolls that allowed them a wider range of imaginative roles, in line with the range of toys available to boys at the time. From the early 1960s, Barbie has had over 200 careers to date. 


Source: 

barbie.mattel.com  (accessed: January 27, 2020).



Prepared by Aimee Hinds, University of Roehampton, aimee.hinds89@gmail.com


Records in database:


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